In a monumental move, the UK has announced that electronic cigarette devices and products will be regulated as medicinal products, soon to be regulated as cessation devices.
This groundbreaking news came yesterday, as the Medicines and Healthcare Products Regulatory Agency (MHRA) of the UK announced that electronic cigarettes will be considered medicinal products, enabling them to be recommended and suggested for use by general practitioners.
Previously, this was not allowed, because according to regulation that deemed particular language be used, due to their lack of studies and research, e-cigarettes could not be recommended by physicians for use. Now, the game has entirely changed.
This ruling has come on the heels of a groundbreaking report done by Public Health England several months ago, where it was determined that electronic cigarettes are 95% healthier and safer than traditional cigarettes, and they have the potential to save millions of lives. This independent research boldly proclaimed the great benefit electronic cigarettes have the potential of offering, and denounced the idea of regulations that would ban them.
While the US continues to shuffle its feet regarding the regulations of e-cigarettes in America, and the ridiculous amount of political wrangling that seems to be holding up the formation of common sense regulations to allow users to use these products as they wish, we cannot be more in awe and supportive of the UK for doing the right thing by their population.
Public Health England made it clear, that with 20% of the British population smoking, legitimate alternatives to tobacco are an absolute necessity, and e-cigarettes present an exceptional option. They are focusing on the benefit electronic cigarettes present as a method smokers can use to halt their usage of tobacco, and they see the potential in regards to the greater whole of their public health.
We are fully in support and have much admiration for these groundbreaking and monumental regulations that are surely going to positively impact the UK population.