September 2015 marked the one-year anniversary of the pharmaceutical giant, CVS, banning any type of tobacco product sales, including electronic smoking products. Many electronic cigarettes companies and users had hoped the company would continue to sell electronic products as an alternative solution to traditional analog cigarettes, but CVS chose to ban any and all tobacco products.
Since the ban on selling cigarettes, sales at CVS are getting “smoked.” Their prescription sales continue to rise, but front counter sales have plummeted nearly 8% since last quarter. The fact that CVS has lost sales due to not selling tobacco products isn’t really surprising. The company feels that although the decision has come with a cost, it was the right thing to do.
“By eliminating the sale of cigarettes and tobacco products in our stores, we can make a difference in the health of all Americans,” CVS CEO Larry Merlo told CNN Money.
With the decision to quit selling tobacco products, the company also decided to change their name from CVS Caremark to CVS Health. Their hope is to promote a healthy lifestyle and focus more on prescriptions and healthcare products.
CVS hopes that they will continue to gain shoppers that support their healthy choice decisions and that over time they will not see a decrease in sales because of their decision.
We can’t help but wonder if CVS had chosen to sell e-cig products as a better alternative to traditional smoking, would more traditional smokers be making a smarter choice? Possibly. As more and more smokers make the switch to electronic smoking, perhaps CVS will reconsider their stance.
If you ready for something different, we invite you to consider EverSmoke by browsing our e-cig starter kits. The e-smoking life may be just the opportunity you have been seeking to replace cigarettes that have proven to be hazardous to your health.
If you’re ready, check out our article “Beginner’s Guide to Choosing Your First Starter Kit” in our Knowledge Center.