Category Archives: Celebrities

Cigarette Advertising: Marlboro Man

Marlboro

From 1954 through 1999, Philip Morris & Co. used a cowboy coined “The Marlboro Man” as their spokesman in  advertising campaign. This campaign originated in part to try to popularize filtered cigarettes amongst men, as they were first considered a feminine product when they came out in the 1940s and 50s.

In fact, from 1924 until 1954, Marlboro was marketed as a woman’s cigarette using the slogan “Mild as May”; however, within a matter of months, the brand was given a masculine makeover.

During this span of time, most cigarette companies tried to falsely market filtered cigarettes as a safer alternative by using complex terminology and scientific claims. Philip Morris & Co., however, took a different method and the Marlboro man was born.

When the campaign was proposed, the company planned to use a variety of “manly” figures, including sea captains, weightlifters, war correspondents, construction workers, etc.  The cowboy was the first in the new advertising and marketing campaign.

Within a year, Marlboro’s market share rose from less than one percent to becoming the fourth best-selling brand. This led Philip Morris to drop the other manly figures and stick with the cowboy alone.

The Marlboro man campaign depicts a rugged, masculine cowboy figure (usually shown riding a horse through a barren landscape) with nothing but his cigarette. The actor who popularized the cowboy image in the mid-fifties was Paul Birch—he was featured in 3 page magazine ads and TV ads.

In the early 1960s, Marlboro reinvented their ad campaign again. They replaced the actors and began using real working cowboys, rodeo riders or stuntmen. One such cowboy was Carl “Big-un” Bradley from Guthrie, Texas. By 1972, the popularity of the Marlboro man campaign was so popular that Marlboro cigarettes captured the top of the tobacco industry.

The popularity of the Marlboro Man peaked during the 1960s and 1970s. However, the increasing evidence linking cigarette smoking to disease led to a decline in smoking and changed the way cigarettes were be advertised. At least three of the men who portrayed the Marlboro man have died of smoking related illnesses—lung cancer and COPD specifically.

Eversmoke is one of the most popular disposable green cigarette brands on the market. Please visit our blog and knowledge center to learn more about these revolutionary alternatives to traditional cigarettes.

Why Are Celebrities Vaping?

Golden Globes -- Pictured: Julia Louis Dreyfus (Screengrab)Celebs have been on the e-cigarette bandwagon before there even was a bandwagon. These great arbiters of style and fame, our illustrious trendsetters were on to the trend before most people had even heard of the devices. And as an industry, we couldn’t be happier! Here’s why:

Celebrities have long been known to enjoy tobacco, and cigarettes were always associated with glamour and image. However, as cigarettes came to be less popular among the masses, and quite controversial in terms of how unhealthy they are, many looked to alternatives to get the same satisfaction.

When e-cigarettes hit the market, many celebrities took to them quickly. For many people, Katherine Heigl using her’s on David Letterman was the first introduction to these products. Many, many others followed suit quickly, and in a matter of just a few short years, countless celebs were using them, very proudly for that matter, in all varieties of public places.

They’ve even made appearances in several major Hollywood movies; when Johnny Depp famously used one during a scene in The Tourist, and Leonardo DiCaprio used one during The Great Gatsby.

Celebrities are vaping because all varieties of smokers are vaping. They want a better alternative, that fits with their lifestyle. They want to not look like smoky bad influences when they are photographed by the paparazzi. They want a method of obtaining nicotine that feels comfortable and normal. They want to be able to enjoy their nicotine with all of the control and benefits that come with vaping. They enjoy having a multitude of flavors to choose from. And, perhaps one of the most important reasons, when your career is very dependent on your image, you want to look as good as possible 100% of the time, without worrying over the negative publicity you may create for yourself with tobacco.

Above all, celebs use electronic cigarettes for the same reasons ordinary folks use them. Because they enhance their quality of life, because they provide a world of options, and because they offer more in every sense. Famous or not, alternatives to tobacco are here to stay!

E-Cigarettes as Fashion Statements

1383730_558687297519371_1759808932_nE-cigarettes have proven to be quite the fashion statements over the years. From having cameos in hit movies, to being the accessory of choice among many celebrities, they are serving as so much more than alternative smoking devices! Traditional tobacco cigarettes have moved out of the spotlight in recent decades, and electronic cigarettes have really taken over when it comes to being stylish. Goodbye smoke, your ugliness is no longer necessary!

Celebrities

The list of celebrities who use e-cigarettes is long and ever growing. Having chosen the vapor alternative, whether for the fashionable factor, or wanting to have a better smoking option, new celebs are switching all the time.

Old School Glamour

Another interesting factor about electronic cigarettes is how glamorous they are, in a ‘throwback to old Hollywood’ kind of way. During Hollywood’s golden age, cigarette smoking was an evident factor of coolness, as men did it to display their macho masculinity, and women did it to exemplify their independence and a certain toughness. Obviously, through the years, these facades were torn down with the abundance of negative attitudes towards cigarettes. Presently, e-cigarettes enable users to have a similar sense of coolness, of enjoying their smoking, minus the harmful effects of tobacco, with all of the same glamour and panache.

Stylish Accessories and Devices

Tobacco simply isn’t cool anymore. E-cigarettes and vaporizers are modern, digitized, and able to be customized like so many of today’s technological gadgets. Why smoke cigarettes, with all of their limitations, and ghastly tobacco when you can vape? E-cigarettes and vaporizers happen to be incredibly stylish; they are made to look good, often with stainless steel bodies and aerodynamic design. And in using them, you have much more ability to have things your way. You can choose from endless flavors and accessories, allowing you to create your own experience in every way.

Electronic smoking is about more than just inhaling nicotine. It’s about taking part in a movement that is more than a phase; it’s a burgeoning cultural movement allowing smokers more control, more options, and more freedom without the shackles of tobacco. And, they happen to look damn good in the process!

Vaping Enters the Literary World

vape mania

History has been made once again. If you thought you were going to be the first person to write a novel with a character who vapes, it’s too late.

A new book available through Amazon, Vape Mania: A Newbie’s Guide to the Evils of the Electronic Cigarette, claims to be “the first full-length literary work that has a narrative with a vaper as the main protagonist and vaping as the central theme.”

The 166-page book was published January 27, 2014, under the moniker “Melvin Provario.” The website marketing the book is cleverly titled Vaporacle. (The letter “o” is represented with an oval skull face.)

The front cover has pop-culture icons above a blaze of flames, and includes an endorsement from the “institute for preservation of the institution of cigarettes (IPIC).” The book sells for $9.99 plus a $2 shipping fee. PayPal buttons are included on the site as well as an Amazon link, which for some reason is slightly cheaper.

It should be noted that the back cover includes a parental advisory for “Explicit Vaping” and states the following: “WARNING: this memoir explicitly illustrates the possessive power of this devil drug in graphic detail and is therefore not intended for the faint of heart.”

“Enter the Seedy World of Chronic Vaping Addiction” is prominently proclaimed along with “Follow one man’s downward spiral into the seedy world of vaping addiction.”

Judging by the promo text on the website, Vape Mania hits the funny bone straight on. “Reader responses” posted on the site proclaim “I laughed so hard my tank cracked” (by ‘Professor Kanger, MVP’).

An Amazon reviewer wrote: “The main character is the perfect personification of the mass hysteria represented by the anti-vaping crowd. The commentary by “IPIC” is equally as funny, but also scary because there are really people who think that way.”

The author’s, Melvin Provario, self-description is ghoulishly haunting:  “As I write this only a few stubborn strands of hair cling to my scalp…. My eyeballs protrude like those of a lifeless doll from amidst the filthy flesh clinging to my chiseled skull. My ears have become pink and pointy like those of a pig…. Yet I have no one to blame but myself…. If only I had never put that first electronic cigarette to my mouth, I would still be the man that I once was.”

According to Vaporacle, Melvin is currently in hiding and is “hard at work documenting the instances that occurred after the tragic events depicted in Vape Mania, for a possible follow-up memoir.”

If you haven’t read an entertaining book recently, you may want to give Vape Mania a try. BEWARE! You may experience side-splitting laughter.

E-Cigarettes Hitting the Mainstream

20130928_WBP001_0E-cigarettes have really become a mainstream occurrence as their popularity has exploded. In public places all over the country, on TV, in advertisements, in movies, their visibility has tremendously increased, and their reception is certainly prevalent as millions of people have accepted them as alternatives to traditional tobacco.

Countless celebrities are e-smoking, have been seen out and about using e-cigarettes, and certain electronic cigarette companies have even tapped celebs, such as Courtney Love and Jenny McCarthy for advertising. Stars have totally embraced the vapor cigarette as a trendy alternative to harmful tobacco, and many have been exceedingly proud to tout theirs around town. Reflecting on popular culture, it shows that not only are these products getting plenty of use in Hollywood, but people all over the world have replaced their tobacco cigarettes with them, and with exceptionally good results.

However, the popularity of electronic smoking goes far beyond the who’s-who of Hollywood. In a survey done by Wells Fargo Tobacco Talk in 2012, approximately 30,000 tobacco wholesalers, retailers and trade professionals believe that the hype around e-cigarettes is here to stay, and these alternatives are having a much greater impact than simply a current trend. As the numbers in sales have piled in, in 2013, electronic cigarettes have proven to be an industry raking in over $1 billion in sales, with more than 2.5 million users – which is not an easy feat for a fledgling industry! Suffice it to say, sales and usage of these products are expanding at a voracious rate.

As of 2011, 1 out of 5 tobacco smokers had at least tried an e-cigarette, and this figure is expected to be lower than actual 2013 numbers because many more smokers have switched to e-smoking since that time.

As expected though, with the popularity comes scrutiny, and this has led to immense discussion on whether e-cigarettes should be taxed the same as traditional cigarettes, and whether they should be regulated by government agencies. Currently, most regulation of e-cigarettes is done at the local and federal levels, and it allows for a great amount of leniency

As the industry expands in size and customers, it is expected that the FDA will begin to have more formal involvement. Expecting this, many e-cigarette companies have already begun measures to prepare themselves

As the popularity of e-cigarettes increases, right now is a great time to be an e-smoker or switching to tobacco. No matter where this industry is headed in terms of regulations, more and more people are turning to these electric alternatives and experiencing only positives.

It’s safe to say, e-cigarettes are not going anywhere! For more information on how to get started, to learn more about electronic smoking, and to check out our product offerings, visit us at www.eversmoke.com!

Celeb News! Olivia Munn & Joel Kinnaman Enjoy E-Cigarettes

quick-pics-116Celebrities and electronic cigarettes go hand in hand, and we’re always getting reports about who’s using our’s now. It makes total sense; ever since our products hit the market, stars have taken to them. They epitomize quality and style, while making very nice accessories when using them around town. Sleek looks, a crystal tip that glows orange, and amazingly smoke-like, voluminous vapor are what we’re known for, and just part of the reason celebs love them so!

We love celebrity sightings, and the latest one comes from a report in OK! Magazine, featuring the lovely Olivia Munn seen vaping with our e-cigarettes at Comic Con. Olivia, joined by her boyfriend Joel Kinnaman were hanging out at the Playboy and Universal Pictures Kick-Ass 2 party, smoking electronically and enjoying Patron tequila. It must have been an awesome party! This is not the first time the couple has been spotted with electronic cigarettes, as just a few months ago they were photographed while dining at a West Hollywood café vaping as well.

Joel, a Swedish-American actor, has been quite open about his struggle with tobacco. In an interview with the Los Angeles Times, he talked about how he started originally with dipping tobacco, which he quit and then started smoking cigarettes. He later quit cigarettes for chewing gum, but ditched it because a constantly clenched jaw led to headaches. He states that quitting isn’t the issue for him; it’s actually more of a problem that he starts up again! Well, we have to say that we are very much proud of his efforts, especially for choosing wisely in his efforts of a tobacco-free smoking experience!

Olivia and Joel are certainly not the lone e-smokers in Hollywood by any means! They join a large list of intelligent smokers who are choosing EverSmoke as their preferred electronic cigarettes, and we applaud them for having good taste!

Why Hollywood Loves Vapor Cigs

Oh, Hollywood… the epicenter for all trends, the hotbed that designates all that is cool, the place to see and be seen! So when the Hollywood set totally embraces a movement, and after several years, only more stars have gotten into it, you know it’s big.

Such is the case with e-cigarettes. Many of us first heard of them when stars like Katherine Heigl started flaunting hers around town and on evening show broadcasts. She even got Dave Letterman to give it a try! Since that time the number of celebs who’ve been switching to vapor has increased dramatically, and all the time we hear about new stars who get with the program. Catherine Zeta-Jones (whose husband, Michael Douglas has famously battled cancer as a result of smoking), Leonardo DiCaprio, Robert Pattinson, Harrison Ford, Jeremy Piven, Lindsay Lohan, Paris Hilton, Natasha Lyonne, Charlie Sheen, Kate Moss, Britney Spears, and Trace Cyrus are just a few of the many who have been spotted using their e-cigs in the public eye!

Alternative cigs are not just a fashion statement for stars, however. While they are definitely fashionable, and they look great in the hands of anyone who uses them, they are the better option for getting your nicotine. Working in showbiz, there are long periods of waiting, and when you’re constantly waiting and kind of stressed, you need to fill those boring spaces with something, and cigarettes have always been there to do just that. Yet cigarettes aren’t socially acceptable anymore, and tobacco smoke and tar kill, and they can really mar a youthful complexion. So, while working in this industry has its awesome perks, there are many attributes on the downside, and smoking doesn’t cut it anymore. Especially when the option of the exact same experience is available, even more conveniently with vapor cigs. It’s the best way to smoke comfortably because there is no smoke, no tar, no chemicals, no nasty filters, and nothing that will mess with the health or image.

One big difference for stars is that cigarettes make you look bad, and e-cigs make you look good. It’s a business all about looking good, so you see what they’re choosing! Are you tired of the smoke and the stigma? Try a starter kit, or some electronic cigarette disposables to see what e-cigs are all about!

 

 

 

 

Santa is Officially a Nonsmoker Now!

You just know smoking isn’t cool anymore when someone as iconic as Santa Claus is dropping his pipe! It is 2012 after all, and most celebrities these days are not really into tobacco. In fact, they are way more interested in vapor cigarettes.

Recently international headlines were made when the story of good old Saint Nick was retold by the author Pamela McColl. She made it her mission to rewrite the classic “T’was the Night Before Christmas” omitting it entirely of every line referencing Santa smoking. Considering how many millions of children look up to him, it makes very good sense to make him more appropriate for children and more in tune with modern culture. She self-published her book, and while hard copies have been for sale for the past few months, she has also been donating copies to hospitals and charities. For her cause, she even went so far as to include a “letter from Santa himself,” where the wise bearded one denounces smoking altogether as being passe.

Being in the electronic cigarette business, can’t say I disagree with him! With so many children admiring him, it’s much better to set a good example. Considering Santa Claus is quite the avid traveler, it would also make sense for him to be using vapor cigarettes anyway. Flying through the wintery sky, across the planet in a sleigh, there is just no way he would be able to keep a pipe or a cigarette lit during that journey. It’s a guarantee he would not be dropping ash, or leaving any lingering tobacco smoke smell in the homes he visits. While that is all speculation and hypothetical talk, electronic cigarettes and especially e-cigarette disposables are the smarter way to enjoy your vapor when traveling!

This retelling has definitely not gone without controversy. The American Literary Association was less than pleased with her efforts. Some Santa Claus purists have even gone so far as to wish death up Ms. McColl for her censoring. While that is a tad bit too extreme, as she is just exercising her personal literary creativity, while promoting a sound message of anti-smoking, she has happened to garner a great deal of positive acclaim as well! While we most likely will not know if Santa has chosen to use the smarter option in e-cigarettes, we sure hope he has. If Santa can quit smoking cigarettes, anyone can!

 

E-Cigs VS Tobacco Cigs

If you stack the stats of electronic cigarettes vs tobacco cigarettes, who comes out on top? Here is a comparison, showing how the two compare in categories such as price, convenience, expenses, chemical exposure, environmental danger, and popularity.

Hollywood’s Impact: If judging by Hollywood, e-cigarettes are definitely the hotter option. Cigarettes have always been popular, but these days being healthy is much cooler than being ill, or dying an untimely death because of a cigarette habit. This list of stars who use e-cigs is always on the increase, while those who have died as a result of tobacco is extremely unfortunate.

Cost: What smoker does not bemoan the high cost of tobacco? Cigarettes are really expensive, and the average smoker spends between $150 and $300 every month on them. Yowza! Vapor smokers on the other hand, are known to spend somewhere in the vicinity of $30-$70 monthly, coming out to really great savings!

Smell: Cigarettes have quite a distinctive odor, and most people (smokers included) are not fond of it. Tobacco tar is a pretty disgusting substance, and in addition to smelling putrid, it also causes problems to nearly anything it sticks to. Anyone up for carcinogenic build on your lungs? Most likely not, and that’s why e-cigs are the smarter choice here also. No smell at all! The vapor that is released from them has no smell whatsoever, and it leaves behind no tar or anything else for that matter.

Medical and Dental Expenses: Cigarettes can make you pretty sick, and the costs can add up really quickly. A simple cold can become pretty exacerbated, leading to bronchitis and respiratory infections for smokers, and this equates to more hospital and doctor’s office visits, and a higher health care cost. People who are smokers are known to have more cases of tooth decay and stained teeth; cosmetic dental care can be quite pricey! E-smokers aren’t in the same risk category in either medical or dental needs, so another score for savings there too!

Fire Hazard: Tragically, lots of fires have been caused of the last century on account of cigarettes and falling ash, or butts not put out entirely. If something deals with fire, and burning paper and other material, it is a fire hazard. 10% of all fire-related deaths in the world are attributed to cigarettes, and that is a pretty scary statistic! Electronic cigarettes have NO fire hazard, and have no fire involved in their workings whatsoever. Much safer.

Chemical Exposure: Over 4,000 chemicals are found cigarettes, while EverSmoke’s e-cigs contain none.

Pollution: A massive amount of the world’s pollution comes from tobacco cigarettes, while e-cigs produce a very small amount of trash. Being a reusable product alone makes them better for the environment. A single e-cigarette cartridge lasts 15-20 times longer than a single ordinary cigarette, and it is the same size.

So there you have, back to back facts, and as you can see, electronic cigarettes come out on top every time, hands down. Are you ready to switch?