Dutch Company Marketing E-Cigarette for Cannabis

The E-Njoint company is marketing an E-Joint that allows people in Europe to electronically smoke cannabis products

While not available in the United States, a Dutch company has taken the same technology used to create traditional electronic cigarettes and is marketing a vaporizer for the cannabis industry. Labeled the world’s first electronic joint, its creators are calling the devices “E-Joints”.

Designed in the cig-a-like or stick e-cigarette form, the e-joint allows users to fill the device with their own cannabis liquid or dry herbs. E-Njoint BV is manufacturing the e-joint—a company that currently manufactures roughly 10,000 fruit-flavored joints every day to ship across Europe.

Is this good or bad for the electronic cigarette industry?

State and federal government officials, pharmaceutical companies, and anti-tobacco groups have put E-cigarettes under the microscope in recent months. E-Joints could end up being one more problem for the e-cigarette industry—especially amongst those who will be put off by being associated with cannabis. In fact, the online e-cigarette community has been fighting hard to distance themselves from cannabis-flavored e-liquids.

The real question is whether e-cigarettes can handle the backlash that could come from being associated with the cannabis industry. Those in the e-cigarette industry (as well as those loyal to the devices) have fought hard to present the world with a device that is intended to reduce the stigma surrounding cigarette smoking. However, this new cannabis tool could unravel all of their hard work.

This is especially true in the United States where the cannabis industry has been met with (in certain instances) fierce opposition. The worst part is that since government officials, pharmaceutical companies and anti-tobacco groups have searched for any ammo they can fire at the e-cigarette industry, an E-Joint may be the right information to start a “war”.

Or Are E-Joints a Bad Idea in General?

Chances are E-Joints will not catch on; given the legality issues of cannabis in the United States. This is especially true due to the bad reputation that cannabis has. In my opinion, E-Joints will always simply be looked at as a way to hide the fact that an individual is using cannabis and as long as cannabis use continues to be frowned upon.

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