Quite recently, the Wells Fargo Securities Tobacco Talk released a study they conducted regarding e-cigarettes. While it is always a big when major national powerhouses recognize this burgeoning industry, it’s even nicer to be endorsed with positive feedback. Consumers are continuously happy with how their vapor cigarettes mimmic the essence and feel of tobacco, while they are given back so much freedom and convenience with the addtion of the various electronic cigarette accessories. Also adding fuel to the fire for e-cigs, is that they are dramatically less costly, making them a much more cost effective way to enjoy nicotine.
It’s definitely not breaking news that the tobacco industry has stayed in business all these years because of money. How many other products known to kill more people than any other single substance remain legal and on the market? None that I can think of. Perhaps alcohol can be considered the closest front runner, and it has a much less deadly track record. It also has incredible restrictions, and there are very strict limitations as to where, when, and who can consume it. Marketing of it is also not geared towards the youth, and punishment can get pretty severe for those who break the laws regarding alcohol.
According to the report, the survey revealed that retailers as well as wholesalers are currently very pleased with, and impressed by the ever increasing revenues of e-cigs across the board. Even without FDB regulation, sales continue to soar, and have reached the $350 million level. The industry of alternative cigarettes as a whole is expected to hit the $1 billion level in merely a few years. More and more smokers are seeing the potential of trading their tobacco for the healthier electronic option, and those who have switched are seeing the results.
And if that weren’t enough, let’s not forget that in the past few months, tobacco giant Lorillard Inc. spent $135 million acquiring one of the most well-known e-cigarette brands on the market. That’s pretty obvious writing on the wall; a tobacco company looking to expand into the realm of electronics means they know that smoke is getting phased out!