E-cigarette advertisements have become much more commonplace in the U.S. in the last few years as smokeless nicotine delivery devices become increasingly popular. Until recently though (the end of 2014 to be exact), e-cigarettes were banned from British television programming altogether.
Now, however, the rules are changing and e-cigarette manufactures will be allowed to expand their advertisements on British TV.
Before now, British rules for e-cigarette advertisements did not differentiate between electronic and tobacco cigarettes. E-cigarette manufacturers were allowed to advertise their brand on British TV; however, it was illegal actually to show an actual e-cigarette.
Under the new Committee of Advertising Practice (CAP) guidelines, in order to show an e-cigarette on TV the advertisement needs to follow certain rules. For example:
- E-cigarettes cannot be presented in a way that appeal to minors. The CAP rules mention specifically that e-cigarette adverts can’t look like they’re suggesting a “youth culture”
- Adverts cannot suggest non-smokers take up vaping
- The words ‘safer’ and/or ‘healthier’ cannot be used
- The adverts also cannot make health claims, unless they have special permissions
The BBC reported on one of the first e-cigarette advertisements to appear on British television. The TV ad showed a group of friends seen vaping and exchanging information about how e-cigarettes have changed their lives while enjoying a meal together.
Many e-cigarette manufacturers feel that this first step in lightening vaping restrictions is not only good for business, but also good for the public. A chief executive of one e-cigarette maker stated, “The new advertising rules are a positive step to show people how vaping can help them move away from tobacco products.”
Here at EverSmoke, we agree that it’s a positive thing to be able to show people that there are better options when it comes to nicotine delivery. If you’re looking for a high-quality alternative nicotine delivery system, look no further than EverSmoke!