One of the biggest issues that e-cigarettes are currently facing is over their non-regulated status. Because of this non-regulated status, e-liquid makers are able to put whatever they want on the labels for their product – and unfortunately this can include deceptive marketing techniques. This is one reason that Attorney General Bob Ferguson is trying to make e-cigarettes (and e-liquid specifically) more regulated.
In order to battle this type of false labeling, Ferguson has recently filed suit against a California-based e-liquid company. In the suit, from the King County Superior Court, Ferguson claims that the company has a past of placing “unsubstantiated health claims” on their e-liquid bottles, including stating the product is organic without certification.
Additionally, Ferguson cited two other companies for claiming organic e-liquids without certification.
The first company claims that their e-liquids are 100% organic, which could lead consumers to assume that there is no way the product is harmless. The issue is that product research has shown that not all of the components within the e-liquids are organic.
In addition, the e-liquid manufacturer hasn’t secured a certification of organic product, which is required under Washington’s law on organic products.
Of the other two e-liquid manufacturers Ferguson is suing, neither secured an organic certification from their home state. In one case, the products were found to contain less than 70% organic components, violating Washington’s organic laws which state that products with less than 70% organic components cannot be labeled as such.
All three companies were in violation of the Consumer Protection Act. Since the suit, two of the three e-liquid manufacturers have modified their labels to fix their organic status.
While we don’t claim that our e-liquid is organic, here at EverSmoke we strive to provide the highest quality pre-filled e-liquid cartridges for a superior vaping experience. If you’re new to vaping, stop by and check out what we have to offer. If you still have questions, feel free to contact us or check out our blog and knowledge center for more information.