A recent study conducted by Nicotine & Tobacco Research found that teens who don’t smoke may not be overly attracted to the flavors of e-cigarette liquid as some e-cigarette critics suggest. This data is great news for e-cigarette supporters who stick fast to their beliefs that the smokeless electric cigs contains less hazards than the tobacco counterparts.
These findings and others have not quieted fears that e-cigarettes could tempt non-smokers (teens especially) to pick up the devices and start vaping.
Saul Shiffman, PhD., of the University of Pittsburgh psychology professor and Pinney Associates, stated: “Concerns about initiation of e-cigarette use by nonsmoking teens have focused on the expected and assumed appeal of flavors. It is important to replace assumptions with data. Our study shows that flavor descriptors, even those expected to appeal to youth, do not do so.”
He goes on to suggest that these though e-cigarettes provide no health benefits to the growing teen body, they are still considered less dangerous than traditional tobacco cigarettes and therefore can offer a safer smoking option for adult smokers.
Nearly 650 people—216 nonsmoking teenagers (between 13 and 17) and 432 cigarette-smoking adults—participated in the study. All participants had expressed an interest in using e-cigarettes. Researchers asked them to rank their interest in e-cigarettes (on a 1-10 scale), then the participants were offered a flavor list. The results found that the 216 teens showed only minimal interest in the e-cigarettes and this interest did not change with e-liquid flavors.
The desire to use e-cigarettes was greatest amongst adults who had recently tried a smokeless electric cig. In addition, these smoking adults showed the most interest in e-liquid flavors, including double espresso, raspberry and vanilla bean.
Studying the appeal of certain e-liquid flavors to minors is helpful because researchers can learn which flavors will lead to less minors using e-cigarettes.
If you’re still on the fence about trying e-cigarettes, consider visiting EverSmoke.com and browse our selection of e-cigarette starter kits. You can also find more information about our e-cigarettes and vaping in general by browsing our blog and knowledge center.