Tag Archives: E-Cigarettes

Cigarette Advertising: Marlboro Man

Marlboro

From 1954 through 1999, Philip Morris & Co. used a cowboy coined “The Marlboro Man” as their spokesman in  advertising campaign. This campaign originated in part to try to popularize filtered cigarettes amongst men, as they were first considered a feminine product when they came out in the 1940s and 50s.

In fact, from 1924 until 1954, Marlboro was marketed as a woman’s cigarette using the slogan “Mild as May”; however, within a matter of months, the brand was given a masculine makeover.

During this span of time, most cigarette companies tried to falsely market filtered cigarettes as a safer alternative by using complex terminology and scientific claims. Philip Morris & Co., however, took a different method and the Marlboro man was born.

When the campaign was proposed, the company planned to use a variety of “manly” figures, including sea captains, weightlifters, war correspondents, construction workers, etc.  The cowboy was the first in the new advertising and marketing campaign.

Within a year, Marlboro’s market share rose from less than one percent to becoming the fourth best-selling brand. This led Philip Morris to drop the other manly figures and stick with the cowboy alone.

The Marlboro man campaign depicts a rugged, masculine cowboy figure (usually shown riding a horse through a barren landscape) with nothing but his cigarette. The actor who popularized the cowboy image in the mid-fifties was Paul Birch—he was featured in 3 page magazine ads and TV ads.

In the early 1960s, Marlboro reinvented their ad campaign again. They replaced the actors and began using real working cowboys, rodeo riders or stuntmen. One such cowboy was Carl “Big-un” Bradley from Guthrie, Texas. By 1972, the popularity of the Marlboro man campaign was so popular that Marlboro cigarettes captured the top of the tobacco industry.

The popularity of the Marlboro Man peaked during the 1960s and 1970s. However, the increasing evidence linking cigarette smoking to disease led to a decline in smoking and changed the way cigarettes were be advertised. At least three of the men who portrayed the Marlboro man have died of smoking related illnesses—lung cancer and COPD specifically.

Eversmoke is one of the most popular disposable green cigarette brands on the market. Please visit our blog and knowledge center to learn more about these revolutionary alternatives to traditional cigarettes.

Basic E-Cig Troubleshooting

troubleshootingIs something up with your e-cig? Here are some basic troubleshooting tips to help you fix the issue yourself, and fix it fast! Many times, getting your e-cig to work right is just a matter of a simple fix, and you can often get it done yourself. Of course there will be times when you’ll need to contact us, and possibly take advantage of your Lifetime Warranty and have the item replaced, many times it can solved simply. Read on for some e-cigarette troubleshooting.

Vapor not getting produced or is low?

  • -Check how tightly the cartridge is screwed onto the battery.
  • -Check the cartridge, it may be empty.
  • -Check the battery, is it charged?
  • -Make sure there is no dirt or residue buildup between the cartridge and battery. Sometimes these parts need to be cleaned, and cleaning is essential to proper performance. Do it regularly.

Battery not working?

  • -Has it been charged?
  • -Is it screwed on too tightly?
  • Battery does not last long?
  • -It may be wearing out and require replacing.
  • -Are you overcharging it?
  • -Are you charging it before it gets down to 0%?

Vapor tastes burnt?

  • -Cartridge may be on too tightly.
  • -Cartridge may be close to empty or the cartridge may be burnt out.
  • -Try a new cartridge.
  • -Try a new flavor; not every flavor will sit well with every person, obviously!

Should the problem you are encountering not be solved by one of the above tips, we encourage you to contact us. Our customer service reps are awesome, they know what they are doing, and can help you get the issue fixed. Also for this very reason, we suggest you become a member of our Home Delivery Program, which is great for not just getting your cartridge refills on monthly deliveries at a discounted rate, but also because it comes with a Lifetime Warranty for all of your e-cigarette parts.

Electronic Cigarettes Extending into the Mainstream

MN--E-Cigarette-BoomThe popularity of electronic cigarettes has exploded in the last few years, considering how popular they have been since they first emerged. Smokers have taken to these alternatives wholeheartedly, and their presence in the mainstream has become quite solidified. So why are smokers switching like there’s no tomorrow? Here is a look at some of the reasons!

E-Cigarettes are alternative cigarettes. They combine the latest technology to recreate and simulate the experience of smoking. They are comprised of a battery, an atomizer, a vessel that holds e-liquid (such as a cartridge, tank, or cartomizer), and a part to puff on. They contain no tobacco, burn nothing, produce no smoke, leave behind no tar, have no odor, and are not made with thousands of added chemicals. In fact, they contain very few ingredients, and truly simplify the whole concept of smoking. They are pretty straight forward devices, and the only things they have in common with traditional cigarettes are that they offer a similar experience and give you the option of having nicotine if you want it.

One of the most obvious reasons smokers switch to vaping is that they have the option to smoke as they please, without many of the negative aspects that come with smoking traditional cigarettes. For instance, they can achieve the same sensations, feeling, and process as smoking cigarettes without any smoke. The burning of tobacco is replaced with vaporizing the e-liquid, and the entire experience of vaping is cleaner, simpler, and actually more convenient than smoking traditional cigarettes. They don’t leave any odor, can be used nearly anywhere, and they create no trail of mess behind them.

The current exodus of smokers switching to vapor is not expected to slow anytime soon. Rather, the growth is predicted to expand immensely, with experts considering the present time to be merely the beginning. They are predicting an unprecedented number of smokers to become vapers this year, numbers are expected somewhere in the range of 10 million!

Why vaping has become so popular and is becoming a part of mainstream American culture is obvious. The logic is simple; they provide something people love and enjoy in a more convenient package, without the major negatives. Why wouldn’t smokers switch if they have the option?

Dutch Company Marketing E-Cigarette for Cannabis

The E-Njoint company is marketing an E-Joint that allows people in Europe to electronically smoke cannabis products

While not available in the United States, a Dutch company has taken the same technology used to create traditional electronic cigarettes and is marketing a vaporizer for the cannabis industry. Labeled the world’s first electronic joint, its creators are calling the devices “E-Joints”.

Designed in the cig-a-like or stick e-cigarette form, the e-joint allows users to fill the device with their own cannabis liquid or dry herbs. E-Njoint BV is manufacturing the e-joint—a company that currently manufactures roughly 10,000 fruit-flavored joints every day to ship across Europe.

Is this good or bad for the electronic cigarette industry?

State and federal government officials, pharmaceutical companies, and anti-tobacco groups have put E-cigarettes under the microscope in recent months. E-Joints could end up being one more problem for the e-cigarette industry—especially amongst those who will be put off by being associated with cannabis. In fact, the online e-cigarette community has been fighting hard to distance themselves from cannabis-flavored e-liquids.

The real question is whether e-cigarettes can handle the backlash that could come from being associated with the cannabis industry. Those in the e-cigarette industry (as well as those loyal to the devices) have fought hard to present the world with a device that is intended to reduce the stigma surrounding cigarette smoking. However, this new cannabis tool could unravel all of their hard work.

This is especially true in the United States where the cannabis industry has been met with (in certain instances) fierce opposition. The worst part is that since government officials, pharmaceutical companies and anti-tobacco groups have searched for any ammo they can fire at the e-cigarette industry, an E-Joint may be the right information to start a “war”.

Or Are E-Joints a Bad Idea in General?

Chances are E-Joints will not catch on; given the legality issues of cannabis in the United States. This is especially true due to the bad reputation that cannabis has. In my opinion, E-Joints will always simply be looked at as a way to hide the fact that an individual is using cannabis and as long as cannabis use continues to be frowned upon.

Eversmoke’s product lineup includes one of the most popular disposable e-cigarette brands on the market. Please visit our site in order to browse our selection of starter kits. In addition, you can also browse our blog and knowledge center for more information regarding e-cigarettes, including industry news about the industry and any laws and regulations.

What are You Really Spending on Smoking?

E-cigarettesSmoking will cost you, it’s not a cheap habit in any sense. Have you ever really considered all the ways smoking takes a toll on your bank account? I’m not just talking about the obvious continuous flow of cash that goes towards the actual cigarette packs, but also all the indirect expenses that get created as a result, and cause a hit just as well.

Don’t get me wrong, with cigarettes costing anywhere from $6 to $12 per pack, it’s an incredibly expensive habit to keep up. The average price being $7 per pack, the average yearly cost comes out to $2,550 for a pack a day smoker! If you’re thinking about alternatives, e-cigarettes save money in more ways than one, and should definitely be your motivation if you want better options.

Here is a look at the hidden expenses that come with being a smoker. While these may seem small or insignificant in the short term, they most certainly add up, and can have a greater effect on your life down the road, so plan accordingly and you could save yourself some serious money in the long run.

Life Insurance: Smokers pay more for life insurance due to having a shorter life expectancy. These policies can be as much as double the cost for nonsmokers, and sometimes costing as much as thousands more yearly.

Healthcare: Smokers typically experience more illness, and more frequently than nonsmokers, so their expenses on healthcare tend to be higher.

Medications: More illness means more medication, and drugs are usually very costly.

Dental Care: Cigarettes can cause a wide range of dental problems, incurring thousands of dollars in dental visits and treatments.

Car Insurance: Smokers are considered higher risk for insuring due to statistics showing they get into more accidents than nonsmokers. Perhaps it has to do with being more distracted and having their attention split between driving and smoking, however it does come out as an added expense.

Decline in Home Value: Smoking inside of your home can cause slowly accumulating damage, which can result in a lower value of your home if you do not consistently maintain things such as the flooring, window coverings, paint, ensuring odors do not remain, and that there is no fire damage. If you smoke in your home and are looking to sell it, updating all of these features can cost thousands of dollars.

Lower Resale Value for Cars: No matter what, the value of vehicles depreciate, and smokers have a greater chance of losing more money in this regard. Smoke odors can linger permanently in the interior, and cigarettes are known culprits of burnt seats and stained upholstery.

Impact on Retirement: Lower pension and Social Security benefits are expected for smokers, who statistically work less than nonsmokers.

The bottom line is, if you are smoking cigarettes and want to save money, you aren’t doing yourself any favors. Electronic cigarettes can help you save a great deal of money and avoid all of the long term expenses that come from tobacco and smoke. In addition to costing less overall, EverSmoke offers the amazing benefit of the Home Delivery Program, which saves customers an additional 20% off their refill cartridges.

Why continue spending thousands when you could be saving?

Franchise Opportunities through Sister Company

Vapor Zone announces e-cig franchise opportunities

franchising

In a recent press release, Vapor Zone (based in Miami, Florida) announced they are beginning to offer franchising opportunities allowing entrepreneurs to open brick-and-mortar e-cigarette shops. These franchises will offer the same merchandise (across all price points) and features (including a custom e-liquid blending bar) as the company’s flagship store in Miami.

In addition to being able to include products and features, franchisees will also be able to access on-site training and support—including help with store location and format. Franchisees can also take advantage of the industry-exclusive revenue sharing program, which will allow them to benefit from online sales in their area.

Vapor Zone is a sister company to Ever Smoke within the parent company International Vapor Group. To learn more about e-cigarette franchising by visiting http://www.vaporzone.com/our-company/franchising.html or call (855) 93-VAPOR for location-specific information.

The Importance of Protecting E-Cig Batteries from Heat

hot-summer-rays-of-the-sun

Sometimes it can feel like you need advanced degree to keep our phones, P.D.A.’s and laptops working. According to findings by the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy (EERE), lithium-ion batteries perform at their best if kept at temperatures between 14°F and 86°F. Moreover, battery experts say that the number one cause of battery problems is too much heat. Batteries that get too warm drain faster than they normally would. Therefore, you should think of electronics as if they were a baby or a dog—if it’s hot outside, don’t leave it in the car.

Batteries are also affected by humidity and other weather extremes— they can bulge, bubble, melt, damage your device, smoke, and in (very) extreme cases, even blow-up. Some examples of areas to avoid bringing lithium-ion batteries are in a non-temperature controlled room, in a closed bathroom with the shower on, in a closed car on a hot day, or in a steam-room or a sauna.

The necessity of keeping your lithium ion battery cool

Standard Li-ion battery chemistry depends on electrolytes that react with a residual moisture to create hydrofluoric acid, the most corrosive of all chemical compounds. The speed of this process doubles with every increase in temperature of 10 degrees Celsius—resulting in a reduced calendar and cycle life. Moreover, not only does this mean that there is a run-time degrade with age, but it means that each subsequent charge discharge further reduces it.

This damage occurs until the battery just doesn’t last long enough between charges. In addition, the damage created by the increase in temperature is exacerbated the more you use your battery – therefore, the more power your device needs or the faster you charge it, the hotter the battery gets.

Electronic cigarettes provide smokers a smoke free alternative nicotine delivery method. When purchasing an e-cigarette, make sure that you properly care for your battery to ensure a long-lasting life. If you are interested in delving into the world of electronic cigarettes, please visit EverSmoke’s website. In addition, you can also browse our blog and knowledge center to learn more about the changing laws and evolving technology of vaping.

(Now) Made in the U.S of A: Manufacturing Changes for Smokeless Cigarettes

made-in-united-statesLeading US e-cigarette companies moving production back to the USA from China

Due to concerns over quality control and chances of even tighter federal regulations, many prominent U.S. producers of smokeless cigarettes are moving their manufacturing processes out of China (where most e-cigarettes are made) and bringing them to the United States.

These production lines will be in new, highly automated U.S. factories, thus allowing ingredients and quality to be closely monitored and tracked. Producers even expect costs to be lower than those now produced in China.

While the shift to U.S. production has been in the works, real momentum gained since the FDA proposed stricter regulations in April. The FDA proposal includes requiring manufacturers to register and list all of the ingredients in their product. As the FDA proposal would require more control over the manufacturing process, moving production to the U.S. would make compliance to the regulations easier on most e-cigarette companies.

Before thoughts of shifting the manufacturing process, many smokeless cigarette companies already produced their e-liquids in the U.S., shipped the liquid to China and the devices were assembled there. Although a majority of production will take place in the United States, most batteries will most likely continue to be made in China.

Since the U.S. sales of e-cigarettes is expected to out-gross that of tobacco cigarettes by 2020, it is crucial for the major U.S. tobacco companies to begin developing their own brands of smokeless cigarettes to offset the shrinking sales. Furthermore, since production of e-cigarettes is rising, complying with the new U.S. regulations will become top priority.

Reynolds American Inc. is the only major U.S. tobacco company that produces its e-cigarettes (Vuse brand) in the U.S. In addition, Reynolds is in discussions to acquire Lorillard Inc’s. Blu brand, which has its brand of smokeless cigarettes assembled in China but produces the e-liquid in the U.S. As of now, the producers of Mistic and White Cloud are the two biggest companies planning to shift production from China to the U.S.

While many companies plan to make the shift to U.S. production, many companies will continue to produce e-cigarettes in China.

Eversmoke already proudly produces their products in the United States. However, having other companies join them in U.S. production can help to change people’s perception of smokeless cigarettes. In addition to being able to browse our selection of starter kits, you can also browse our blog and knowledge center for more information regarding e-cigarette laws and regulations.

Are Vapers Considered Smokers?

The answer could be “yes” in the eyes of many insurance companies and could end up costing you more for premiums.

In an effort to get smokers to drop the habit, insurance companies are taking advantage of the Affordable Care Act bylaw that allows them to charge smokers and other tobacco product users more for the cost of their healthcare. These charges for smokers could be upwards of 50 percent more than a non-smoker pays for their health insurance policy.

But where does this leave e-cigarette users (known as vapers)?

As you may well know, e-cigarettes are battery-operated nicotine inhalers. They have a rechargeable lithium battery, a cartridge (known as a cartomizer) and an LED that simulates the lit end of a tobacco cigarette. These devices contain no tobacco (and cause no combustion); however, the FDA plans to regulate electronic cigarettes in the same ways they do tobacco cigarettes.

Rather than help insurance companies, a change in FDA ruling may end up complicating things further as there is no clear definition under the law of what constitutes a smoker.

Insurance companies could simply lump e-cigarettes with tobacco products—resulting in vapers being subject to higher premiums just like cigarette smokers. On the other hand, insurance companies could decide to cover the cost of e-cigarettes—treating them as a means to help people quit smoking. However, this move seems unlikely since the Affordable Care Act does not specify this action, nor does the FDA allow e-cigarettes to be labeled as such. Moreover, insurance companies could also simply choose to ignore e-cigarettes altogether.

Any changes that will be made on the part of insurance companies probably will not go into effect until the official FDA ruling about e-cigarettes. After that, insurance companies could change any of their current policies to reflect FDA rulings. Until then, most insurance companies claim they have too little experience with e-cigarettes to have an official position.

One problem vapers face, according to Carrie McLean, director of customer care for eHealth (an online health insurance brokerage), is that if they ask “is vaping an e-cig considered tobacco use” insurance agents are obliged to add on a smoking surcharge to their insurance premium. One reason for this is that customers are not asked specifically what kind of tobacco product they use—just whether they use them at all.

Having a clear definition as to whether vaping is considered smoking is important because the insurance premium price difference can be significant.

It’s an important question to settle, as the price differential can be significant.

A typical insurance plan for a 40-year-old non-smoker who has a $35,000 income would cost $3,857 a year after a $532 tax credit. This plan would rise to $5,254 if they’re labeled as a smoker according to the Kaiser Family Foundation’s exchange subsidy calculator. The smoker rate increase may end up being greater than the 50 percent the ACA allows since the government tax credits apply to base premiums—not the tobacco surcharge.

This leaves vapers facing higher insurance premiums and it has them fuming.

Eversmoke.com—along with our blog and knowledge center—can allow you to learn about the exciting world of vaping and e-cigarettes. In addition, you can find information regarding e-cigarette laws and regulations. It is important that vapers are familiar with laws regarding e-cigarettes, and we aim to provide them with all the knowledge you need.

Can Vapor Cigarettes Damage the Lungs?

lungs

Many media reports about a University of Athens study from 2012 give the impression that vapor cigarettes cause just as much lung damage as traditional cigarettes do.

These reports in the DailyMail, Bloomberg and Science Daily illustrate the power of headlines to shape perceptions about these revolutionary devices.

While we maintain that vapor cigarettes are likely a safer alternative to “lighting up,” we remain very cautious and understand that long-term research is needed to determine what, if any, effects e-smoking has on the user’s health.

The study these media reports are referring to came from the University of Athens in Greece. The goal according to researchers was to study the short term effects of using a vapor cigarette.

Participants were broken into group – non-smokers, smokers and people with chronic conditions like asthma or chronic obstructive pulmonary disease (COPD). Each were asked to use a vapor cigarette for 10 minutes, after which several tests measuring airway resistance were administered, including a spirometry test.

The tests showed that both healthy smokers and non-smokers using the vapor e-cig showed a fairly significant, yet temporary, increase in airway resistance. The participants with asthma or COPD showed no discernable increase.

While some of the media reports and the study’s abstract make the claim that airway resistance translates into lung damage, Dr. Michael Siegel of the Boston University School of Public Health says not so fast.

For starters, an increase in airway resistance can happen in a variety of situations, including breathing hot, humid air. Now certainly, smoking a regular cigarette over a long period of time can increase airway inflammation and ultimately lead to lung damage. However, the study results showed a temporary increase, which Dr. Siegel believes is caused by the propylene glycol in the vapor.

Once the irritation is gone, the airways return to normal.

Dr. Siegel also takes issue with media claims that vapor cigarettes lower the level of oxygen in the blood, a condition known as hypoxemia. The study didn’t even measure oxygen levels in the blood. And according to Dr. Siegel, a mild increase in airway resistance doesn’t lead to hypoxemia. If increased airway resistance had this effect, millions of people in Florida and other humid climates would suffer from this condition.

While it is true that more study is needed to determine the long-term effects of vapor cigarettes, we can’t conclusively say that e-smoking harms the lungs, at least in the short-term.

Perhaps the media took the abstract’s title and ran with it since the findings clearly demonstrate a temporary increase in airway resistance. But as Dr. Siegel points out, this doesn’t necessarily translate into lung damage.

We invite you to continue browsing our e-smoking blog and knowledge center, or click on over to our main site to learn more about vapor cigarettes today!