Another classic case of the media taking advantage of a hot-button issue and exploiting it beyond the necessary cause of reason, and attempting to twist the level of attention on a particular subject is exactly what has occurred in the e-cigarette industry this week. This is seriously not the way to report on something “newsworthy,” particularly when it involves serious matters that concern people’s health. Case in point: the most recent “study” to hit the presses from Harvard University, reporting on the dangers of diacetyl in e-liquids.
There are several problems here: the first of which is the fact that this study is based on findings that have been around for a while; it’s not breaking news. Secondly, there is a great amount of gray area in the study; 75% of e-liquids, according to the report, contain diacetyl. This is a flagrant misrepresentation, because there are literally hundreds of e-liquids out there, and testing just 51 flavors is a mere sampling; not at all a hard number that realistically encapsulates the market as a whole.
There is no denying the factual research that has found that diacetyl is linked to popcorn lung, also known as bronchiolitis obliterans. This has been reported about in regards to this industry for several years now, and even recently, Dr. Konstantinos Farsalinos, (a major e-cigarette researcher and opponent of diacetyl) released information regarding a study his team in Greece performed in a quest to see how much diacetyl was being used in the market. His findings concluded that many European brands of e-liquids were still including the dangerous flavoring, though there are many, particularly USA-made brands who opt to carry diacetyl-free liquids instead, EverSmoke being among them.
It is so unfortunate that the media can so irresponsibly create a false panic, attempting to use scare tactics and erroneous information, masquerading as “scientific studies” to persuade the masses to avoid something. This is the basic reason why it is so important to be an educated consumer, and to research everything you put into your body. Don’t believe everything you hear, and always, always read between the lines.