Electronic cigarettes are growing in use and popularity, and as the market begins to transition from a niche to a more mainstream sector, there are a variety of factors playing into where the industry is headed. As a whole, the success has been exceptional, with millions of smokers having tried the products, and many having switched outright to using them over traditional cigarettes. While we have a very good understanding of where the market is headed, these are the factors that are currently playing the largest role in the future of electronic cigarettes.
Vaping in Public: there are restrictions in some places regarding vaping in public. Many nonsmokers and many people in the general public are not aware of e-cigarettes, how they work, and the fact that they produce no odor or smoke. Many business owners are still on the fence on how to regard electronic cigarettes, so they (unfortunately) prefer to group them into the same category as traditional cigarettes, because even though they are alternatives, they would rather avoid confusion or confrontation. Where this goes in the future remains to be seen, however certain cities, such as New York, have banned e-cigarettes from public use, just like traditional cigarettes. Hopefully other major cities do not follow suit in such an unjust way.
Public Health: The subject of e-cigarettes and public health has garnered a lot of attention as of late. A group of international scientists recently wrote an open letter to the World Health Organization citing electronic cigarettes as a valid alternative to tobacco cigarettes, especially in regards to public health, and how they can potentially save lives, from a scientific viewpoint. The subject of health remains one of the most poignant issues surrounding e-cigarettes, and we can certainly expect regulations that approach this topic.
FDA Rulings: The FDA recently set forth e-cigarette regulations that will prohibit them from being sold to minors, a move most companies hoped for, giving further credibility to the industry, as well as keeping products intended for adults out of the hands of those who are underage. The FDA has also began regulating standards of production, which also benefits the industry in a positive way.
Industry Concerns: Before the recent FDA rulings, many feared that the products would be limited drastically, even banned, leaving customers unable to purchase them. Fortunately, it seems that this sort of action will not be taking place, as the FDA and the e-cigarette industry will be working together in a cooperative manner.
E-Cigarette Marketing: There are rules for everything, and the FDA does not take lightly to how e-cigarettes are marketed. Online and in the tangible world, marketing language for e-cigarettes is very specific. E-cigarettes are strictly intended for use as an alternative to other products, and companies are prohibited from calling them an aid to quit smoking. In order to be considered as such, a product needs strict regulation and guidelines from the FDA.
The road of success is rarely a simple or obstacle-free one, however despite these circumstances, we are confident the industry will continue to flourish. In the meantime for e-cigarette users, one of the most important factors to keep in mind for their own personal benefit is to stay up to date with current e-cigarette laws, which will inherently affect them as the industry grows and evolves.