Tag Archives: Green E-cigs

Cigarette Advertising: Marlboro Man

Marlboro

From 1954 through 1999, Philip Morris & Co. used a cowboy coined “The Marlboro Man” as their spokesman in  advertising campaign. This campaign originated in part to try to popularize filtered cigarettes amongst men, as they were first considered a feminine product when they came out in the 1940s and 50s.

In fact, from 1924 until 1954, Marlboro was marketed as a woman’s cigarette using the slogan “Mild as May”; however, within a matter of months, the brand was given a masculine makeover.

During this span of time, most cigarette companies tried to falsely market filtered cigarettes as a safer alternative by using complex terminology and scientific claims. Philip Morris & Co., however, took a different method and the Marlboro man was born.

When the campaign was proposed, the company planned to use a variety of “manly” figures, including sea captains, weightlifters, war correspondents, construction workers, etc.  The cowboy was the first in the new advertising and marketing campaign.

Within a year, Marlboro’s market share rose from less than one percent to becoming the fourth best-selling brand. This led Philip Morris to drop the other manly figures and stick with the cowboy alone.

The Marlboro man campaign depicts a rugged, masculine cowboy figure (usually shown riding a horse through a barren landscape) with nothing but his cigarette. The actor who popularized the cowboy image in the mid-fifties was Paul Birch—he was featured in 3 page magazine ads and TV ads.

In the early 1960s, Marlboro reinvented their ad campaign again. They replaced the actors and began using real working cowboys, rodeo riders or stuntmen. One such cowboy was Carl “Big-un” Bradley from Guthrie, Texas. By 1972, the popularity of the Marlboro man campaign was so popular that Marlboro cigarettes captured the top of the tobacco industry.

The popularity of the Marlboro Man peaked during the 1960s and 1970s. However, the increasing evidence linking cigarette smoking to disease led to a decline in smoking and changed the way cigarettes were be advertised. At least three of the men who portrayed the Marlboro man have died of smoking related illnesses—lung cancer and COPD specifically.

Eversmoke is one of the most popular disposable green cigarette brands on the market. Please visit our blog and knowledge center to learn more about these revolutionary alternatives to traditional cigarettes.

Responsible E-Cig Disposal: Help Us Keep E-Smoking Green, People!

recycling-sign

E-smoking is clearly becoming more and more mainstream. This is not only evident by the amount of media coverage green cigarettes receive and the number of vapor clouds you can spot while walking around town, but perhaps also by the amount of e-cig litter found on the ground.

A recent news story says that as the e-cig industry evolves and expands, the evidence for this growth is witnessed by the increasing amount of litter making it onto our city streets, sidewalks and public parks. And while the only source the article cites references cigarette butt litter (so who knows if their claim about e-cigs is accurate or not), nevertheless it provides us with great opportunity to talk about the important—yet often neglected—topic of proper e-cig disposal.

One of the great things about green cigarettes is their reusability. The simple fact that e-cigs can recharged over and over again drastically cuts back on waste production compared to traditional smoking, where a few puffs is all you get out of a cigarette. Even disposable e-cigs, which allow people to try e-smoking before they invest in a reusable device, is good for about 500 puffs—much longer than your average cigarette.

Proper E-Cig Disposal & Recycling

While there’s no doubt that e-cigs are a “greener” alternative to traditional cigarettes, it is up to each individual to do their part in minimizing their impact on the environment. One way e-smokers can do this is by making sure they dispose of their e-cig properly and responsibly.

The battery that powers your e-cig should be treated as electronic waste and discarded accordingly. Check with your city regarding its guidelines for electronic waste disposal, or contact a nearby Best Buy and find out if they do e-waste recycling at that particular store.

As far as the rest of the device, Dr. Ranee Kaur Banerjee of Brighthub recommends disposing of your e-cig by following these steps:

  1. Carefully remove the filler material out of the cartridge.
  2. Wash it in running water to rinse of nicotine residue.
  3. Wrap filler in biodegradable material before throwing it in the trash.
  4. Rinse cartridge under running water.
  5. Cap it with the original plug.
  6. Dispose of it as you would any other plastic waste.

Following these steps will help ensure that nicotine won’t contaminate our water sources and is discarded safely.

You can learn more about electronic cigarettes and their environmental footprint by visiting our E-cigarette Library. Also, be sure to check out green cigarettes from Eversmoke today to make your life a little greener and cleaner.

Making E-cigarettes Work for the Garden State

New Jersey governor Chris Christie proposes to reduce the state’s budget through taxes on green cigarettes

NY state seal

Taxation for e-cigarettes and accessories is not a new concept. In fact, a chance of high percentage taxes has been a hot button topic among vapers in the years ahead. Until recently though, there has been no mention of where this tax money would go.

In an effort to help reduce New Jersey’s $1.06 billion budget shortfall, Governor Chris Christie has proposed a new tax on e-cigarettes. It is estimated that by taxing green cigarettes, New Jersey could raise $35 million dollars in annual revenue. Under Christie’s plan, this revenue would be put toward general spending.

While New Jersey State Treasurer, Andrew Sidamon-Eristoff, told the Senate budget committee the motivation for the proposed tax on e-cigarettes was for public health concerns, the taxation proposal, it would seem, is less about green cigarettes (or those who use the devices) and more about finding ways to close the budget gap.

However, as of April 1, New Jersey joined other states across the nation in treating e-cigarettes as equivalent to tobacco cigarettes (i.e. restricting sales to minors and smoke-free air laws).

E-cigarette taxes are not the only revenue New Jersey brings in from a nicotine delivery system – the sate brings in considerable revenue from tobacco sales, along with and payouts from the 1998 settlement for healthcare expenses from cigarette companies—estimated to be $947.2 million this year alone.

Even though money from the settlement is applied as general revenue, the Centers for Disease Control and Prevention recommends that New Jersey and other states spend more funds on tobacco cessation programs.

No state has allocated the full amount that the CDC recommends for tobacco cessation programs. In 2003, New Jersey spent roughly $30 million dollars on tobacco-related funding (leaning on the public’s efforts to quit) including counseling and nicotine-replacement therapy. This figure has dropped to about $1.6 million.

According to the CDC, cigarette smoking causes about one in five of 480,000 annual U.S. deaths. Moreover, 10,000-plus New Jerseyans die every year because of tobacco-related illness.

Find information regarding laws and regulations and general e-cig news by checking our blog and knowledge center. It is important that vapers with what’s going on with green cigarettes. We aim to provide all the information you need to make a decision.

Disturbing Facts About Tobacco

E-Cigarettes are the smarter choice for many reasons. They save money, are better for the environment because they are outstandingly eco friendly, and most importantly, they are better for you. It doesn’t take FDA approvals or the government to say it, either. They are healthier just for being smoke free, and not laced with hundreds of chemicals. In fact, any reputable e-cig company, such as EverSmoke, makes all ingredients available and you can bet deadly, dangerous, toxic chemicals are not part of the recipe.

Tobacco cigarettes and their filters read like a laundry list of disturbing chemicals. A vast majority of them are known to cause cancer. Only tobacco companies could explain and justify why things like arsenic, lead, menthanol, ammonia, and hydrogen cyanide need to be included, but these are highly poisonous substances, lethal even, and should not be put into the body on a daily basis even in the smallest quantities! When these sorts of ingredients are found in other consumer products, warnings are issued and printed so that the customer is well aware of it.

Toxic ingredients are the only problems with tobacco cigarettes. There are also problems with the tobacco itself. The tobacco farming industry is not exactly applauded for it’s stellar  practices. Tobacco has lead to major deforestation, leaching of precious topsoil, infusing native soil with radioactive fertilizers and harmful pesticides, and therefore creates dangerously polluted run off water, that leads to larger bodies of water, pollution intact.

And then there is the pollution cigarettes, cigarette packs, and lighters create. Too many times smokers have gotten into the habit of littering with their cigarettes and cigarette waste. It’s a problem that plagues the entire earth, and it would seem easy to push anti-littering campaigns, but really? If they haven’t stopped discarding their butts like this by now, will they ever as long as they are smokers? Cigarette filters are not biodegradable, and all those lovely chemicals in those filters cause further havoc on the environment, as they slowly get buried beneath layers of soil.

So while chemicals, pollution, and deforestation are major issues, the problem lies with cigarettes. If less smokers are using them, and choosing electronic smokes instead, it means less people are buying cigarettes and not further supporting this industry. Less tobacco means less chemicals, pollution, and deforestation fo the world to contend with. All the more reason to get with the times, and get an e-cig starter kit!

 

Electronic Cigarettes: Separating Myth from Reality

There are lots of myths about e-cigarettes. You know how it goes; a story gets told numerous times and the facts begin to distort! Anyone looking into e-cigs is bound to come across a variety of different myths regarding them, so here is some info to clarify the stories you may have heard. Like anything in life, it really will help your search along if you use common sense over anything!

If you research any topic on the internet you are sure to come across a wide range of information. While you know you can trust many sites as being fully reputable and knowledge-based, there are many more that aren’t. So when it comes to electronic cigarettes, it sure helps to know what you are looking for. You’ve got to understand the products and the many options that are available. Learn about all the brands out there, understand the different features, and if you can you should experiment with a few.  Electronic cigarette reviews are one way of gauging the market to get a feel for it, and what people are saying regarding specific brands and products. There are many sites devoted to giving honest reviews where the user has first hand experience, and you can learn a lot from them.

Another important way to steer clear of the nonsense stories is to understand the laws and rules regarding e-cigs. Some claim that e-cigarettes will soon be illegal, but this is certianly not true. While the government has made mention of regulating the, there is no real reason that e-cigs should be illegal. Ordinary cigarettes are much more harmful, and electronic cigarettes do not warrant any necessary or dangers needed to ban them.

Some of the stories I have seen floating around about e-cigs include the worries that they can explode, that the vapor presents the same dangers of second hand smoke, that nicotine causes cancer, no matter how you get it. I’ve heard that they can contain anti-freeze (not true) and I have heard that contain the same level of carcinogens as traditional cigarettes (also untrue). Some worry about e-cigarettes costing too much, and being a more expensive habit to assume. This too is wrong because they have been made to be a more affordable and convenient alternative. While you do have to spend some money in the early days, those costs are quickly made up because cartridges are quite economical.

So while there are many myths about e-cigarettes, as you can see, if you dig a little deeper the truth is there! With very, very few negatives, and a world of positive, electronic cigarettes have taken an enormous hold over the smoking world. Learn the facts, and happy vaping!

E-Cigarettes are the Eco-Conscious Choice

Everyone these days has gotten into  the habit of choosing healthier and greener options in their daily lives. Smoking is no different, as so many smokers have embraced the idea of using healthier, cleaner, and more environmentally friendly e-cigarettes. What sense would it make if you were to spend double the price for organic produce, drive a low emission vehicle, and chose all natural products yet still were tossing your cigarette butts on the ground? None!

Electronic cigarettes are a greener choice because they are better for the environment in so many ways. They are reusable; only e-cigarette cartridges get replaced, cost less (perhaps you can spend those extra bucks you are saving towards a fabulous eco-vacation), they don’t encourage polluting, they don’t support a farming industry (tobacco) that is big on using dangerous fertilizers and chemicals to control the production of their crop, they do not kill millions of people by destroying their bodies, and they are simply much healthier. They do not pollute the air in any way, and produce no second hand smoke which is harmful to those around you as well as bothersome to those who wish not to breathe it. Most importantly, they do not contribute to the vast, global problem that has been created by cigarette waste. Imagine, just a little cigarette is part of such a massive chain of effects!

Using green e-cigs is pretty nice for your conscience too. Because when you do, you don’t have to feel guilty for all of the above. You can enjoy your nicotine fix, enjoy the essence of smoking, without feeling the least bit un-green! Most people are aware of the many ways we can all lessen our impact on the environment, and smokers can really go the extra mile when choosing e-cigs. Cigarettes are quite outdated in today’s technologically, environmentally conscious world, and why smoke tobacco when you can cleaner, greener vapor?

Consume Less, Use E-Cigarettes

One of most wonderful things about electronic cigarettes is that they are reusable, and are a very environmentally conscious way to enjoy nicotine. They are definitely the less consuming option. Unlike cigarettes, which cause harm to those who use them, those exposed to the second hand smoke, and the environment in numerous ways, EverSmoke’s e-cigs go above and beyond to remain safe for humans and the planet. While our new electronic cigarette disposablesare essentially made to be tossed after use, they are still more responsible of a product. Just one of our disposable units is equivalent to about 2 packs of cigarettes, making them vastly less wasteful. So even if you are a pack a day smoker, you are going to take that down to one e-cig every two days, pretty impressive. Also to consider, they are much less likely to be discarded as irresponsibly as typical cigarettes by users just tossing them on the floor after use as is often the case with expired butts.

Electronic cigs are definitely better for the health, the environment, and in terms of consumption because they are not a continuously tossed product, and therefore a lesser purchased product. Each of our electronic cigarette cartridges is equal to around one pack of cigarettes; that’s a ratio 20 cigarettes to 1 cartridge. Then figure in all the other ways that e-cigs cut down consumption: there is no constant replacing of lighters, and then all the cosmetic things that are needed to stay hygienic, such as fragrances, air refreshers, air filters, gum, teeth whiteners, and even additional cleaning just to keep up with all the mess that cigarettes create. Not to say you won’t use any of those things once you trade the tobacco cigs for e-cigs, but I can highly predict you won’t be using them as often.

People are getting more and more conscious of the products they use in all realms of their lives. If you have a choice, are you more likely to choose the more responsible route? People are more in tune with their health, the environment, and their consumption than ever before, and when choosing a way to smoke, e-cigarettes are just the better way to go.

Let’s do Without the Dangers of Tobacco

The level of consciousness in people seems to grow by the day. We are eschewing all the negatives we’ve grown used to, and questioning everything about what we consume. Whether it’s the things we buy, eat, use. Same goes for tobacco use- why use cigarettes anymore when we have the option of electronic?

It’s not like cigarettes and tobacco are responsible for just a small level of problems. The issues they cause stretch far and wide, while massively and negatively effecting people, the environment, and wildlife. They start out harming the individuals smoking them, and then the damage slowly begins spreading. The amount of diseases smokers are at risk for is a mile long, and the damage to the body they impose is just crazy. Second hand smoke is then a problem, carrying the same tar and carcinogens, affecting those in the same breathing space. Lung cancer, emphysema, asthma, heart problems are all common in people who have had prolonged exposure to second hand smoke, without ever having smoked a cigarette themselves. And even scarier to think about, is that for children of smokers, these risks remain the same. Why put your health, and the health of those around you at risk when you have the choice not to? Electronic cigarettes are so much better! No carcinogens, no smoke, no tar residue, no chemicals… They are safer and healthier method of smoking and having nicotine, without these kinds of compromises.

As for the dangerous impact on the environment, cigarette pollution is a major issue world wide. It kills wildlife, especially wetland birds, fish, and aquatic mammals who ingest discarded butts. And the dangers extend not just to the living creatures, but all those chemicals that are used in the creation of filters remain after the cigarette has been smoked. The butts left on the ground as little begin to degrade, and as they do, those harmful chemicals begin to make their way into the ground, into the ocean, into the streams, and throughout the environment. With e-cigs, these issues are not even a thought because disposing cartridges on the ground is much more difficult. Of course any irresponsible user can do that, they are less likely to however because they are not as easily flicked and forgotten.

Considering your health, the health of the people around you, and the health of the environment, don’t you think tobacco is better off being replaced by e-smokes? These are avoidable dangers, and a better quality of life is awaiting. Get yourself an e-cigarette starter kit today!

 

The Other Side of EverSmoke: Disposables

Very recently, we launched the newest addition to our dynamic lineup of alternative cigarette products: e-cigarette disposables. They come at a time when smokers are looking for great alternatives more than ever. They serve the purpose of offering a convenient option to beginners who want to see what EverSmoke is all about. However, they also provide current users the ability and freedom of a disposable unit for when the moment calls for it. They are perfect for traveling, and are always great to keep on hand, in your bag, or your just in case.

Sometimes life calls for even less of a hassle, and there are times that even the most convenient reusable e-cigarettes will take a backseat to life, making users wish they had the option of a throwaway. This is where our new disposables come in. They work just like our original line, only they are a prepackaged one-piece design: simply open it up and start vaping! There is no charging required at all, and they come in two of our most popular flavors: Classic Tobacco and Menthol. Lasting about 500 puffs, they are each comparable to about 2 packs of cigarettes. No risk, no commitment, and more freedom than any tobacco cigarette could possibly offer! They can go anywhere and be smoked anywhere!

They are extremely affordable, and for people who are just getting started, it’s like a no-risk way to jump right in without dropping the big bucks. They have been designed with EverSmoke’s signature level of integrity and class, ensuring that they will be every bit as pleasurable as our 2-piece model. The technology is all there, and this design ensures the vapor output and flavor are maximized on every puff. You will see the same orange LED light on the end, and the mouthpiece is the same exclusive silicon design as our reusable electronic cigarettes, preventing leakage and a feel that is as close to a cigarette as you will find in the e-cig world! Just one more option to keep things simple, and to make e-smoking your only method of smoking!

Vapor Cigarettes are the Eco-Friendly Choice

E-cigarettes are changing the world slowly, and every time a smoker chooses to switch to electronic the repercussions are great. On a personal level, being healthier, having more convenience, and saving money are great. On a wide scale, the benefits are enormous: second hand smoke continues to dwindle, and just imagine how many cigarette butts are not being poured dangerously into the environment. All over the United States, and the world as well, governments are tackling the problem of cleaning up, reducing, and restricting this kind of avoidable pollution.

Have you ever stopped to think about the impact cigarettes have on the environment? We all know how bad they are for the health, and how they can be deadly in so many ways, and not just to the smoker, but to those around who come into contact with the second hand smoke. But cigarettes have taken a massive toll on the environment and pollute in various ways, making them a very scary predicament for the planet as well as it’s inhabitants.

It is both a national as well as international situation, affecting animals and people alike. According to the UN, 40% of the pollution in the Mediterranean Sea is from cigarette butts, which is a huge amount, though not entirely surprising with how populated the surrounding areas are, and how dependent on tourism it is. In Ecuador, cigarette pollution accounts for half of the pollution on the coastlines. Cities in the United States such as New York, Chicago, and Green Bay, Wisconsin, and states such as California and Maine have taken matters into their own own hands, trying to tackle the problem locally. In 2011, New York City imposed on of the largest and toughest smoking bans in the country. It restricted smoking in heavy pedestrian traffic areas like the plaza in Times Square, 1,700 parks, and public beaches, marinas, and boardwalks covering 14 miles. In LA and Chicago, smoking is entirely prohibited in parks and playgrounds- as it should be. Smoke kills! Luckily, if you are smoking electronically, you are probably enjoying a lot more freedom without a guilty conscious.

All of these bans and restrictions were met positive recognition from health and environmental advocate agencies, though definitely not by smokers and smoker’s rights groups. Either way the argument goes, it does not change the facts that cigarette pollution kills millions of creatures in wildlife, and the effects of cigarettes kill millions of people. Looking for a better way? If you’re a smoker, there’s no better time than now to try out an electronic cigarette starter kit with all of our kits priced at 25% off!