Physicians are trying to strike yet another blow at the electric cigarette industry. As they become more and more prominent in American society, electric cigarettes are starting to show up onscreen and some doctors are against it.
The Pennsylvania Medical Society is seeking the help of the American Medical Association in order to try and ban product placement of electric cigarettes, as well as keep entertainment agencies from using celebrities who endorse electronic smoking.
Some of the physicians, like pulmonologist Richard T. Bell who is leading the charge, feel that “Electronic cigarettes should not be on television or in the movies” at all.
Dr. Bell believes the health gains the U.S. has made in recent years by reducing the number of tobacco smokers would be completely undone by these same people turning to electric cigarettes.
The CDC released a study in 2013 reporting that at least a quarter of a million minors tried electric cigarettes when they had never smoked a tobacco cigarette, which e-cigarette critics contribute to product marketing in the form of social media, web ads and television spots.
In 1998, five major tobacco companies formed an agreement with forty-six states about the promotion, advertising and marketing of their tobacco products. In exchange for annual payments of $10 billion and the restriction of cigarettes from certain types of marketing, the states agreed to cancel their lawsuits for Medicaid.
The biggest factor of the settlement (known as the Master Settlement Agreement) is that cigarette manufacturers would not specifically target children (directly or indirectly). Thus, cigarette usage was banned from television, cartoons and movies.
Now, this group of Pennsylvania doctors are seeking to place the same restrictions on electric cigarettes too.
Although everyone is concerned about minors gaining access to nicotine products, completely doing away with marketing may end up doing more harm than good, specifically for legal adults who are looking for a safe alternative to tobacco cigarettes. Only time will tell.
A reputable electric cigarette company will never target their products to people under the legal age, which is 18 years old throughout most of the country.
If you’re of legal age and are interested in electric smoking, we invite you to consider an EverSmoke electric cigarette – a smarter smoking choice. We offer a wide range of starter kits, flavors and accessories to choose from.