Tag Archives: History of Electronic Cigarettes

How Advertising Catapulted the Cigarette Industry

LeadTobacco has a long history in the United States, and before they acquired their incredibly ill, irresponsible reputation, they were among the heaviest advertised products in the States. The Marlboro Man, Joe Camel; these guys were cigarette rock stars back in the day! However, cigarette ads go way back (more than 200 years!), to the earliest days of the US, in 1789, when P. Lorillard and Company ran a snuff and tobacco products ad in the New York daily paper.

This trend continued on for the next 150 years, and in 1868 the first large scale tobacco ad in the US appeared. It featured the cigarettes of Bull Durham and emphasized the ease and simplicity of “rolling your own” cigarettes.

By the late 1870’s, color lithography was unveiled and it changed the face of advertising. Color enabled better pictures, which meant better ads, overall communication. Color lithographs were used in cigarette packaging and on cigarette cards, which were part of the marketing strategy, which was rather elementary until the onset of WWII. This was the onset of a new era for cigarette use, and is very much when cigarette usage was solidly catapulted into the mainstream because they were included in the C-rations of American soldiers. During this time, many cigarette companies actually sent cigarettes to soldiers for free, resulting in a monumental effect of getting the soldiers completely addicted to tobacco, creating brand loyalty, and driving sales to all time highs. During this time period, marketing of cigarettes knew no boundaries; doctors as well as famous men and women endorsed them, and even children were used to help lure in customers in advertisements. This was the heyday of cigarettes as fashion statements.

In the 1950’s and ‘60’s, cigarette ads were all over television. Until the 1970’s, tobacco ads were totally legal, and you couldn’t turn on the TV set without cigarettes being sold to you, especially if you were young; a large majority of the marketing was geared towards the youth, with ads even being run during cartoons. They were an absolute study case of false advertising; prior to 1964, cigarette companies made all sorts of false claims of their cigarettes being safe from health risks. People were encouraged to “play safe with Philip Morris,” and were reassured of the safety of cigarettes because “more doctors smoke Camels”. The advertising was all about sales, and all about distorting the truth about their health effects, and keeping the truth from the public.

Things really began to change in 1970, when the Public Health Cigarette Smoking Act was passed. This was the beginning of the end, and  the end for the advertising of cigarettes on television and radio occurred. As a result of this ban, cigarette advertising was restricted to printed materials such as magazines, newspapers and billboards. By 1999, the American public saw cigarette billboard advertisements get replaced with bold anti-smoking ads.

As time passed, cigarette advertising has seen even greater restrictions. 2010 saw the passing of the Family Smoking Prevention and Tobacco Control Act, which has prevented tobacco companies from sponsoring music, sports, and other cultural events. The act goes so far as to prevent cigarette logos to appear on associated event products, logos, T-shirts, hats, and other forms of display. The crackdown has been aggressive, yet it has sparked major change.

Cigarette use is at an all-time low, and smokers continue to move beyond tobacco, embracing electronic cigarettes, which have proven to be an awesome alternative to their tobacco counterparts! It’s a guarantee that the industry will undergo many evolutions as time passes, however it is immensely interesting to see the changes that have occurred in the cigarette industry over time. One thing is for sure: the era of the e-cigarette is here!

What Makes Electronic Cigarettes a Safer Alternative?

So you know how very unhealthy and unsafe tobacco cigarettes are. In fact, you’d have to live under a rock to really not understand the magnitude. And if you have heard that electronic cigarettes are “safer,” do you know why that is? In simple terms, they produce none of the dangerous components, no combustion occurs, no smoke is emitted, no tar remains, and no carcinogens get pumped into your body when you use them. Isn’t that reason enough to give them a try?

As for the history of the electronic cigarette, they were designed to challenge traditional cigarettes. The first known incarnation of an electronic cigarette model was patented in 1963, but the public interest and the technology was lacking, so the idea was shelved. The modern version was invented by a man who saw his father die of lung cancer, and wanted to change the fate of smokers. As a smoker himself, and also a pharmacist, Han Lik of China was able to turn this vision into a global phenomenon. From the time they hit the Chinese market, they took off to immediate success. In just a few short years, Europe and North America began to take notice.

What is so different and appealing about electronic cigarettes is that they let the user enjoy an experience that is so similar to smoking, yet has none of the negative side effects. And if you know anything about cigarettes, it’s that there are an awful lot of negatives. While with e-cigs, you get modern convenience and none of the unwanted things. They are simpler to use, and still let you enjoy all the little things about cigarettes you don’t want to miss. In terms of the habit of actually smoking, having the e-cigarette in hand, having the ability to use it exactly the same way, and even being able to exhale large amounts of vapor that look and feel like smoke, you miss out on nothing. As for flavors, you can still enjoy the robust richness of tobacco in plenty of varieties, as well as numerous others if you are up for experimenting adventurously! Imagine simpler, safer, and just as enjoyable… why wouldn’t you want to grab an e-cigarette starter kit and start vaping!?

Electronic Cigarette History

Electronic cigarettes may seem like a very new product, but they have indeed, been around long enough to have a legitimate history!

It all goes back to 1963, when a man named Herbert A. Gilbert patented the idea for a device that would allow users to smoke electronically. Great idea, at the wrong time however, because no action was taken beyond this patent. Fast forward to the future, 50 years later, at least Mr. Gilbert gets a nod for having come up with the idea! In the 1960′s, the world wasn’t really in tune with the idea of a smoke-free smoking device. Everyone smoked and there was no negative connotation. You could smoke almost anywhere and no one thought anything of it. There was no talk about health or diseases that stem back to cigarette smoking.

With smoking creating it’s own little epidemic, the general attitudes towards cigarettes, by comparison, today are nothing like the accepted norm of the ’60′s. Sensing the need for world wide change, a Chinese pharmacist and smoker by the name of Han Lik is credited as the modern inventor of the e-cigarette. In 2003, after Lik’s father passed away from lung cancer, he created the prototype for what has become a worldwide phenomenon: the e-cigarette. With backing from the company he worked for, it was only a short time before these products were available to te public, and China embraced them from the start. Hence, e-cigs were born.

Over the next few years, these e-cigs began to spread worldwide, with people in Europe and America quick to hop on this trend. Seriously, come on; nicotine from a device that mimics a cigarette, used in the same way, gives you the same feeling without the smoke and tar? What smoker wouldn’t jump on that? The benefits of e-cigarettes are so widespread and most smokers who use them are thrilled to have them. There is nothing like being able to smoke in public again, that’s for sure!

Anti-tobacco movements have been on the prowl for the past 25 years, and cigarette smoking has come to an all time low. While it hasn’t been a clear cut path for the entire e-cigarette industry, and there have certainly been obstacles presented by legalities and the FDA, one way or another, vapor cigarettes are here to stay.