Why Are Celebrities Vaping?

Golden Globes -- Pictured: Julia Louis Dreyfus (Screengrab)Celebs have been on the e-cigarette bandwagon before there even was a bandwagon. These great arbiters of style and fame, our illustrious trendsetters were on to the trend before most people had even heard of the devices. And as an industry, we couldn’t be happier! Here’s why:

Celebrities have long been known to enjoy tobacco, and cigarettes were always associated with glamour and image. However, as cigarettes came to be less popular among the masses, and quite controversial in terms of how unhealthy they are, many looked to alternatives to get the same satisfaction.

When e-cigarettes hit the market, many celebrities took to them quickly. For many people, Katherine Heigl using her’s on David Letterman was the first introduction to these products. Many, many others followed suit quickly, and in a matter of just a few short years, countless celebs were using them, very proudly for that matter, in all varieties of public places.

They’ve even made appearances in several major Hollywood movies; when Johnny Depp famously used one during a scene in The Tourist, and Leonardo DiCaprio used one during The Great Gatsby.

Celebrities are vaping because all varieties of smokers are vaping. They want a better alternative, that fits with their lifestyle. They want to not look like smoky bad influences when they are photographed by the paparazzi. They want a method of obtaining nicotine that feels comfortable and normal. They want to be able to enjoy their nicotine with all of the control and benefits that come with vaping. They enjoy having a multitude of flavors to choose from. And, perhaps one of the most important reasons, when your career is very dependent on your image, you want to look as good as possible 100% of the time, without worrying over the negative publicity you may create for yourself with tobacco.

Above all, celebs use electronic cigarettes for the same reasons ordinary folks use them. Because they enhance their quality of life, because they provide a world of options, and because they offer more in every sense. Famous or not, alternatives to tobacco are here to stay!